Major League Baseball is partnering with Candy Digital, an NFT startup, for the release of new digital collectibles for the 2023 season. Candy Digital faced several challenges in 2022 but remains an official MLB partner. In addition to its partnership with MLB, Candy has forged partnerships with other sports organizations, including NASCAR teams, WWE, and Getty Images. The Candy firm ran into issues and laid off over one-third of its employees in November 2021, but Candy Digital CEO Scott Lawin confirmed that Fanatics remains a company investor. Candy's new MLB Showstopper ICON series has sold out in about three minutes, and Candy's commemorative game tickets will continue to be available this season. Lawin expects that NFT collectible tickets could eventually offer access to events, as well as a dynamic digital asset for teams to use. Candy's MLB collectibles are minted on Palm, an Ethereum sidechain built for NFTs. Candy Digital is an official NFT partner of MLB and works with other NFT startups, including Dapper Labs and Sorare. While they are competitors with a shared MLB license, Candy and Sorare may cooperate in the future for the benefit of collectors and fans.

Source: Decrypt

Original Link: https://decrypt.co/124908/candy-digital-pushes-forward-new-mlb-nfts-after-fanatics-divestment