Starbucks has entered the NFT market with its first paid collection, called "Journey Stamps," which sold out in under 20 minutes. The NFTs were priced at $100 each and are part of Starbucks Odyssey, a new membership program offering immersive coffee experiences and exclusive perks to members.

The NFTs offer a new way for Starbucks to incentivize purchases and engage with customers, while extending the concept of its “third place” philosophy. Starbucks' expected growth over the next few years, particularly in China, could drive more adoption of NFTs and offer new ways for customers to engage with the brand.

Read more: https://nftnewstoday.com/2023/03/11/starbucks-sells-out-nft-launch-in-20-minutes/