Tommy Hilfiger is launching a multi-metaverse hub that will premiere during Metaverse Fashion Week. The hub will bring together key metaverse destinations, including Decentraland, Roblox, Spatial, DressX, and Ready Player Me, and will allow the brand to see how users respond when they can access the same brand across different platforms. 

The hub will be structured to look like the brand’s TH monogram, designed by virtual retail tech developer Emperia, and includes in-hub offerings like POAPs and other NFTs to collect, DressX-powered digital fashion, artwork from Web3 artist Vinnie Hager, AR virtual try-on offerings, a photobooth, and an AI fashion creation competition. 

By making it accessible via Decentraland, the hub offers a less-daunting entrypoint into metaverse spaces. The hub also incorporates e-commerce capabilities, creating a direct link between the marketing element of metaverse projects and actual, physical (and digital) sales.

Read more: https://www.voguebusiness.com/technology/tommy-hilfiger-to-launch-first-of-its-kind-multi-metaverse-hub

Tommy Hilfiger to launch first-of-its-kind multi-metaverse hub

Tommy Hilfiger is linking five spaces via a new cross-metaverse hub for Metaverse Fashion Week. It’s a trial use case for interoperability many in the space have long been calling for, with brand identity at the centre.